Effective Date: October 20th, 2022

This Privacy Statement describes our handling of Personal Information in connection with your presence in our locations and your use of our websites, mobile apps and the services we provide. By using our websites and services, you hereby consent to these terms.

“Personal Information” refers to information that identifies you as an individual. This Privacy Statement describes how we collect, use, share, and protect your Personal Information, and choices you have regarding your Personal Information. We encourage you to read this Privacy Statement.

1.Categories of Personal Information You Provide or We Collect.

We collect the following categories of Personal Information:

•Information You Provide Us Directly. We collect personally identifiable and transactional information (purchase-related history) which you provide us directly, for example, in connection with a purchase, a promotion, or application for a membership program.

•Information Collected Through Automation Technology. We use cookies, tags, web beacons and other technologies to track and collect browsing and purchase activity information.

•Information We Receive from Other Parties. We may combine the information we receive from you with information we receive from other sources.

Children

Our websites and mobile services are intended for a general audience and are not directed toward children, and we do not knowingly collect Personal Information from children.

2.How We Use the Information We Collect.

Personal Information may be used for the following purposes:

•Our Products & Services. We use Personal Information to process and fulfill your orders, refunds or exchanges, requests for products, services or information, to provide customer service, to administer our credit card programs, to customize your shopping experience, to identify your preferences, and to provide you services across multiple devices.

•Marketing and Advertising. We may use Personal Information to administer promotions, contests, sweepstakes, and rewards programs as well as market products and services, including serving you interest-based advertising.

•Other Uses. We use Personal Information for other reasons, including conducting research and analysis; preventing or mitigating fraud and credit risk; and complying with legal matters, investigations, and applicable laws and regulations.

3.How We Share Your Personal Information.

We may share your Personal Information with other parties in the following instances:

•With Our Third-Party Service Providers: To process transactions or provide services on our behalf, including but not limited to providers of product delivery services (for example SF Delivery) and website analytics (for example Baidu Analytics).

•For Marketing Purposes: To notify you of offers for products or services that may interest you. We do not share credit card or other financial information for marketing purposes.

•For Corporate Transactions: In connection with a merger, acquisition or sale of all or part of our company.

•Other Reasons: To: (a) satisfy applicable law, regulations, legal process or valid governmental request; (b) enforce the terms of use applicable to our services, (c) detect, prevent or mitigate fraud or security or technical issues; or (d) protect against imminent harm to the rights, property or safety of our company, our customers or the public as required or permitted by law.

4.Your Choices Regarding Your Personal Information.

a.To Stop Certain Collection and Use of Your Personal Information:

Marketing Emails and Texts

•You can stop promotional emails from us by using the “unsubscribe” link on our promotional emails.
•You can stop marketing text messages, by replying “STOP” our promotional text messages.
•You can contact us with your request as noted in the How to Contact Us section below.

Do Not Track
Some browsers have a “Do Not Track” feature that lets you tell certain websites you do not want your online activities tracked. Our websites, like many other retailers, do not have this functionality.

b.To Change or Correct Your Personal Information

At any time, you can request access to your personal information, request that any inaccuracies be corrected, or request that comments or explanations be added to records about you.
You may contact us as described in the How To Contact Us section. To prevent unauthorized changes, we may ask for certain information to verify your identity before we process such requests.
Although we will do our best to make your requested changes, in some cases (for example, if it requires a disproportionate technical or practical cost or effort or if it conflicts with our legal obligations or business requirements), we may be unable to do so completely.

5.How We Protect Your Personal Information.

We employ technical, physical and administrative safeguards to protect your Personal Information and require third parties with whom we work to do the same. However, we cannot guarantee your information will be completely safe against unauthorized access. Please use caution when sharing your information with others and take appropriate measures to protect the confidentiality of your username and password.

If you think the Personal Information you provided to us has been improperly accessed to or used, or if you suspect that unauthorized purchases have been made on our websites using your Personal Information, please contact us immediately.

Our websites may contain links to, or plugins or widgets from, social media or other websites operated and maintained by third parties. We encourage you to review these properties which are beyond our control, operate independently and have their own privacy practices and statements.

Beijing Efficient Promotions Co., Ltd (hereinafter referred to as EFF) and its affiliated companies are based in China and the information EFF and its service providers collect is governed by Chinese law. If you are accessing the Services from outside of China, please be aware that information collected through the services may be transferred to and used in data protection laws in China, which may be different from those of your country of residence. Your use of the services or provision of any information therefore constitutes your consent to the transfer, processing, usage, sharing, and storage of your information, including Personal Information, as set forth in this Privacy Statement in China.

The principal office of business of our company is in Beijing, China; natural persons, enterprises, organizations within EU shall fully read and understand the terms regarding processing of Personal Information and Privacy when browsing, downloading or conducting transaction through this website;

The company will have the right to process relevant Personal Information when complying with applicable local laws or enforcing public interest;

The data subject shall have the right to revoke the consent on processing Personal Information, without prejudice to the legal processing of Personal Information based on the consent before;

The data subject shall be over 16 years old (included); minors under the age of 16 can only use this website with the consent of their guardians, using of the website will be considered as guardians’ consent to the collection and processing of the Personal Information of the minors.

The data subject shall have the right to know from the company whether his/her own data is processed and whether the data is correct, and the right to refuse the use of his/her Personal Information for commercial purposes, except that the use was agreed previously;

6.The right to your Personal Data

As residents of China, you will have certain additional rights with respect to your Personal Data under the general data protection regulations, including:

• The right to be informed.

• The right of access.

•The right of rectification.

• The right of erasure.

• The right to restrict processing.

• The right of data portability.

• The right of object.

• Rights in relation to automated decision making and profiling.

As long as your account is active, we will keep your Personal Information for the convenience of providing services to you, meanwhile, it will satisfy the purposes of data collection, comply with our legal obligations and meet our business needs.

7.Others

a.If you are not clear about the personal privacy collected by the website, please contact us by email if you need to inquire about or delete the collected Personal Information.

b.Reading the Privacy Policy and trading on the website will be considered as agreeing that purchase on the site and other behaviors are governed by the laws of the People's Republic of China and accepting that all disputes should be submitted to China International Economic and Trade Arbitration Commission for arbitration in Beijing.

8.How To Contact Us.

This Privacy Statement applies to EFF and its affiliated companies.
Please direct any questions, complaints or concerns regarding this Privacy Statement and our treatment of your Personal Information to any of the following:
by emailing at duanna@eff.com.cn
by phone at (86)10-51653660
by writing to: Beijing Efficient Promotions Co., Ltd
Privacy and Compliance

Upon receiving a written request, we will contact you directly, investigate your request and work to address your concerns. We will respond to your request without undue delay within 30 days. We reserve the right to take reasonable steps to verify customer identity prior to approval or processing changes or corrections.

9.Privacy Statement Updates
This Privacy Statement may change from time to time, and we will post on our websites any updated Privacy Statement. Each version of this Privacy Statement will be identified by its effective date at the top of this Privacy Statement